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Anks Patel

Reframing Purpose

This week we explore Purpose.

We’re sure you’d agree it has become a buzzword today; everyone seems to talk about being purposeful and meaningful. It looks like without one; you’re not living life in a meaningful way? Well, let me dismantle that belief.

Purpose undoubtedly is a crucial piece of what we call your compass. An internal navigation system that allows you to lead your life in intentional ways, at the source of it is Purpose.

Today people use Purpose to explain ‘what they do. Need proof, try having multiple conversations with people and ask them what they believe their Purpose is. We’ve done so, and here are examples of what has been said before:

  1. Bringing businesses together
  2. Making bespoke water-tight contracts possible for companies.
  3. Knowing your home is in good hands
  4. Restoring faith in marketing, one client at a time
  5. Getting you noticed on the internet
  6. Helping you communicate effectively to your target audience

Even the famous Simons Sinek’s Golden Circle, presented in one of his most influential videos, misinterprets it as Purpose.

Let me ask, “when was the last time you questioned a business’s purpose before purchasing its products?” was that a qualifier to your decision-making? Perhaps not in such a direct way.

What perhaps helped you make a decision was the values the company expressed. The impact within you can be so fast that you’re unaware of it. Expressed through their actions and behaviour.

A ‘why’ is a reason.

Why do you do it? -> What are the ‘reasons’ behind what you do? -> What is the decisive reason you do what you do?

Here are examples reasons, though you may have many of your own:

  • I believe that life needs this type of change
  • I want to be able to make my family happy
  • I want to live longer to see my children get married
  • I’ve always been like this; I MUST make the change
  • I know I’m meant for more


So what is a Purpose?

It has enabled you to do what you do—allowing you to overcome the hurdles. It gave you powerful reasons [why’s] to accomplish what you are here to do.

Here is what we define Purpose to be:

Purpose is who you are without thinking.

It creates more focus on the world around you, allowing you to make more informed decisions in your life.

You are your Purpose and to lean into it, you must be active in doing something that fulfils you; only then can you say you are purposeful in what you do.

Here is a snippet of a Purpose workshop and the effects of forming realisations of who you are; we did it with an incredible person, Selma Makuiii; take a listen.

Are you looking to Find Purpose? Here’s how we can help; Find Purpose.

Champions, stay purposeful by taking action in what brings you the most fulfilment.

Anks Patel

Peoplepreneur® – Life & Mindset Coach

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!

Your True Villain

It’s the one question I have always thought about. Was it that we weren’t good enough, clever or smart enough, gifted enough, lucky enough, having the right environment, the right people around us? All are valid contributors but not the sole reason.

We are in control of what enters and sticks.

We all have challenges, obstacles, problems, difficulties, issues, disconnections, frustrations, misalignments, fear, a lack of confidence, or whatever it is that is stopping us. If something is affecting you, it’s not because something is wrong on the outside; it’s what’s happening inside. You see, a top-level orchestrator within you has power over you, your true villain!

The Villain – ‘Lack of Direction’

‘Direction’ sits in your decisions, choices, behaviour, action, movement, thoughts, application, and speech. Taking control over how you progress in your life, business, career, or even in a job is a matter of controlling the directions we give ourselves. With the proper directives, we can avoid results that do not work in our favour.

Anything that is not empowering you is a directive that needs to be readdressed. They can reside in your beliefs, values, thoughts, clarity, awareness, and understanding, knowledge.

Check out this basic illustration:

When we are genuinely congruent within ourselves (top section), we can make informed decisions about our future, down to daily choices and actions (bottom section).

You see, there is a reaction to every action we take; think of it as a feedback loop that either takes you towards or away from achieving what you wanted. For many people knowing what they are aiming for is not yet defined, or it’s for a short-term win.

The trouble here is that staying in a mindset of short term will keep you constantly questioning the wrong things, we need to reframe that.

We believe that addressing the villain and defining what sets those directives up is the beginning journey to an intentional life, what we determine to be a personal compass. An internal navigation system directs our life’s what, where, how and why.

I will dive into what this looks like in the paid membership in the coming weeks for those looking for a deeper understanding.

As Peoplepreneur® grows, I will update you on how we are shaping this into a live group programme but in the meantime, I want you to think over the following:


Where are your efforts propelling you towards?

From working at a job to earn money, building a business, spending time with a friend, speaking on stage, traveling to another country, whatever it may be, where are you taking yourself? Get clear on it.

You see, investing your time and committing yourself to something should bring you joy not only for passion but because it is an intentional step closer to your end goal.

Direct your life.

Anks Patel

Peoplepreneur® – Life & Mindset Coach

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!

Vision and Mission

The difference between Vision and Mission

Time to end the confusion.

The more the world talks about vision and mission, the more it seems like it’s an obvious thing when trying to build a business. It’s treated as an elementary task as we quickly want to jump into the exciting parts of running a business. The trouble is, many either do not have the grips of the two or have managed to muster up them quickly as a check box exercise.

Vision is especially pivotal to you as a person and everything you do around you, yes, business too. It directs the decisions and choices you make personally and professionally. It is what your true North Star is.

Think of the vision as a dartboard and the mission as a dart. We give ourselves better chances to hit a target when we have both pieces. Many have darts with no board; what are you hitting? How have you come to those darts?

Here is how they work together.

Understanding Vision and Mission

Understanding the difference


So a vision stems from your purpose. Why, because your purpose is naturally you, without thinking. Who you are will determine where you are likely to go. In other words, what you stand for implies what you fight against. Your purpose naturally allows you to be geared for that; you thrive there.

Vision is what you fight for, the world you are trying to create. I’ve witnessed a few people with visions and accompanying missions, all complex forms of desires with no actual destination.

You only have one true vision; I call it an infinite vision. You will very well die trying to accomplish it; it is a battle to the end. A genuinely compelling statement will mean that your successor can continue the fight.

A purposeful vision overcomes all hurdles and obstacles and is not be affected by changing times. It is all-inclusive, allowing others to join you in the fight but not necessarily buy your products or services.


You actively do the mission to pursue that vision; however, you need to have a purposeful vision before determining the mission.

A mission is short-term, attainable and changes with the times. I often see ambitious mission statements beyond 5-20 years are too big to attain and almost scratches the surface of a vision. The behaviours of your audience are constantly changing with the trends of the society and need to be monitored and adjusted.

Microsoft is a great example case. When Bill Gates and Paul Allen created the goal to put a “computer on every desk”, they did just that over the years. Ambitious for sure; however, what happened when they did? Amid that mission, Apple was brewing behind the scenes with something more meaningful. Apple stood for something beyond computers, and many have since transitioned over.

What is problematic here is realigning the company, team and audience of their new aspirations, which is no easy job. Many of them lose interest, focus and passion for the drive they once had.

Keep your mission short, insight and be adaptive, for change is inevitable. Take a pulse check on how you have come to achieving that mission; is it still Correct? Current? Connected?

The comparison



The change you make
The steps you take
The long-term objective
the short-term goal
Something you envision
Something you actively do
The impact you make
The contribution you make
Defined by your purpose
Defined by your vision

Parting thought

If the mission were to send a man to the moon, the vision would be to explore the universe.

Anks Patel

Strategist & Peoplepreneur®

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!

The Inner Flow


Brand Core

A disconnected purpose creates a weak brand.

Brand has become somewhat the buzzword. So much so that it seems many people have internalised what is generally accepted. That acceptance has led them to associate brand as something tangible, visual or physically manifested. Today, it hinders their growth because they initially have jumped into the visual identity to compensate for having a genuinely connected brand.

Where does the brand begin? Many today are perhaps quick to answer ‘purpose.’ Quite rightfully correct after a compelling message delivered by Simon Sinek on his TED Talk How great leaders inspire action. Simon solidified the WHY of a brand and how people connect with it. So here’s where it gets convoluted in the consensus of our WHY.

After speaking and interacting with many professionals about their brand and, in particular, the route they are currently in or headed down, they seem disconnected if not oblivious as to how the path they track down is a connected one. For some, they don’t know what’s next or how to expand or even if taking a decision is the right choice. If the WHY is supposedly established and geared to a mission, why the confusion?

When something disconnects, I go straight to the inner flow.

Purpose - The Correct Flow

A purposeless purpose.

The WHY is why you do WHAT you do, an enabler to your WHAT. The purpose is rightfully the beginning of all that we do, though many use it to explain WHAT they do. Here is an example:

Our purpose is to get you noticed on the internet.

I’ve always questioned whether this is a strong enough pull? Is this what invigorates your core? Is this what keeps you awake up to 2am working on? Do you tirelessly work toward this one core fulfilment?

You see, if you were placed in a situation where you spoke with someone outside of work who wasn’t digitally influential, would you instinctively help them, or would it be a case where you direct them based on your working hours?

This is perhaps a tricky question that many would answer materially. Either they do not have the time, or being paid for the services is driving their internal compass.

A genuinely connected purpose does not require time, money or any resources. Our purpose is who we are without thinking. When called upon, we act within our purpose, forming our values—those values show up in our actions, our behaviour, what we say and how we say it. You act without thinking; it is connected to what is fulfilling you.

Perhaps when Simon said, “people connect to your why”, what he suggested is spot on; however, people connect through your values; it reaches them through their senses for them to make meaning from it.

A purposeless purpose does not serve you, nor will it your audience. A roadblock ahead can very well stem here.

Brand begins here.

Your purpose contributes to everything you do. Having a strongly connected WHY means you know where you stand. You become more inclined to a fight pulling you forward; your vision—a world that goes beyond you, a battle to the end.

A purposeful vision means that you intrinsically propel forward to achieve it.; you act without thinking. The trouble for many professionals is that they don’t have a vision, or it’s not big enough; it’s easily achievable or worse, it’s purposeless.

It is the one true fight that gears yourself, the team and your audience as a collective to conquer. There perhaps is confusion in the difference between a vision and a mission, a viewpoint you can read here:

Vision & Mission

So why have a mission? Well, to achieve the vision. If you have a mission without a vision, it’s like you throw darts with no dartboard. You allow external influences to direct your next move; you are not in control.

With all the critical pieces in place; a purpose, a purposeful vision and a connected mission, you can create informed goals. Goals that make the stepping stones for progress.

Your authentic brand is destined to nurture unhealthy connections without the correct flow. Do not brand without this most critical task. The potential in your brand stems from here.


Anks Patel

Strategist & Peoplepreneur®

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!

I used to be dead broke

Anks' Story

Our lives shapes us to be the person we need to be.

Adversity has always played a part in my life as far back as I could remember. Revisiting those dark days is not something I like doing, but at the same time, it’s not something I want to forget either.

And here’s why.

As a kid, I was very much a creative. I loved cartoons, loved to draw, loved to experiment with crafts, and loved pretty much anything that had a creative side to it. Despite my creative flair, I also loved helping people. The feeling of helping others naturally felt great. I remember, at the early age of 14, in a conversation amongst some friends, the topic about what we wanted to do when we grew up, came up. I remember saying to the others I wanted to be a Business Analyst.

Strangely, back then, I wasn’t even sure what that meant as a profession but it excited me because I felt it was about helping people with their business – somehow. Several years on, I continued my education which took me to Cambridge College, where I studied Art, Philosophy and Law. It was a bit of change in direction from my early teenage years but the slightly older me had a more inquisitive mind and I wanted to explore my options.

At that time my mum and dad owned a village shop, which did well in the beginning. The shop came together through community involvement, and the generous support in we received at the beginning was excellent. It’s at this time, I learned some of my first lessons in the business world. I learnt how to operate a store, confidently speak with people and build important relationships with customers. We ran this shop for around two years and all was well until times began to get tough.

Real tough.

The shop started to not do so well. Customer behaviours changed and with the rise of the big supermarkets offering everything and anything and only a 10 minute drive away, it became a real challenge to bring customers to our small village shop. However that wasn’t the biggest set back. The shop got robbed. Three armed robbers on motorbikes came in during the day and violently forced my dad and mum to hand over a substantial amount of cash over.

Things went from bad to worse with my parents confidence and business heavily damaged. Ultimately, we were sadly faced with no option but to close the business that the family worked so incredibly hard to build. With the very little money my parents had they decided to explore a business opportunity in the United States to get the family back on track. This meant my sister and I had to stay here to finish our university studies.

This decision would ultimately shape my future.

With my parents in another country, my sister and I began to experience university life but money continued to be an issue. There’s no such thing as a rich student but we had no additional support.

Money was always on my mind.

I borrowed and worked, (often working overtime), but this would mean I would be neglecting the very reason I was at university; my studies. It was a real juggling act and it seemed like there was no end to my problems. Some days were so bad that I couldn’t afford to eat. Other days, I lived on the basics with food such as the cheap 10p bread, tins of fish and a carton of eggs that I would make last throughout the week. Just enough to get by. I was unable to keep up with other basic payments so my debts piled up. At one point, I remember paying ten debtors, £1 a month each, through a mediator. Time management was critical as I was forced to plan how to distribute my money, trying to anticipate what was in store ahead.

And what was in store ahead wasn’t good.

When term time ended, and all the students went home, I didn’t have a home to go to. I was unable to extend my accommodation through the summer as I had no money saved. I was essentially homeless. However, I was extremely fortunate to have a handful of friends who always showed up and were really there at my time of need. It’s at times like this you begin to see the true colours of people — the talkers from the doers. One friend would let me keep my belongings at their place whilst another who managed to extend his accommodation until the start of the next term, insisted I stay at his place.

Although I was grateful, it wasn’t a great time for me emotionally. I was mentally at rock bottom. My life riddled with stress and my thinking wasn’t always clear. I was close to breaking point. I couldn’t see what tomorrow looked like, let alone the next term at University. How could someone like me be anything more? It felt like the universe always plotting against me; two steps forward always resulted in ten steps back.

But the generosity of others around me slowly started to change my mindset. If others could see my worth enough to help me, so should I. And my own thinking should be stronger. I dug deep and didn’t give up. There was something inside me that drove me to always fight back. Almost like an innate feeling of greatness that I was meant for something more, and I was just waiting for the right moment for the world to snap its fingers.

And with these thoughts, and the help from others, perseverance and that positive mindset led to positive actions.

Life started to change for the better.

One of the reasons why I don’t like to revisit these times is because they were extremely hard and emotional. But the reason I don’t like to forget these past stories is because they serve as reminders of the important things in life.

Embracing these times should not be seen as failures but part of a process. And though these times can be scary, they are the most defining moments in your life. Certainly for me, those experiences have made me who I am today. Consequently, they have not only equipped me to face future life challenges but have also given me the tools to help others. Like those who previously helped me in life.

This is my superpower. My core strength. The purpose for everything I do. To champion people and help create fulfilment in their lives by making a positive contribution in one person to the next, and I believe it is a superpower that exists in all of us.

As a kid it felt great to help others. Now, as an adult that feeling is just as great but thorough life experiences that feeling has much more meaning attached to it. That is the very thing that drives me and my business to help others in their quest to find their meaning and purpose.

As people, we are in constant need of transformation, which is why I focus my efforts to help create that world of change. I encourage people to seek deep within themselves to find out who they truly are. To transform their thinking and the world around them to help contribute in a meaningful and less material way.

If you’re looking to create change, build a business, contribute positive change in others, love seeing other win but need some help, I’m all ears.

Anks Patel

Strategist & Peoplepreneur®

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!