Brand Design

Strategy meets design

Managing emotions through visual communication.

Design alone without the strategic process is like a Ferrari without tyres. It looks fantastic but has no traction; you’re not going anywhere. Branding is very much the management of emotions that centre around what your brand represents and how your audience perceive it at each touch-point. In today’s world of convoluted visual communication, we mustn’t add to the clutter but aim to simplify them. To create a visual stimulus for your audience to engage and experience, that begins by knowing them.

Brand Design

Strategy meets design

Managing emotions through visual communication.

Brand strategy is not a process of mastering the mystic arts. It is, however, applying critical thinking of who we are and how we serve; through the eyes of our audience. A brand is an emotional connection your audience has with your company, your product or your offering. The surprising truth of a brand is that it will remain out of our control but firmly in theirs.

How we can help

Empathy Mapping

Understanding our users is perhaps the single most important parts of building a brand, especially if they are the ones that ultimately control it. Before you begin to craft a great logo, start to create an identity system, before laying down the guidelines, producing brand collateral or even spending your efforts to get noticed by people, we need to understand them, intimately. Empathy Mapping allows us to dive deep into the user’s needs, behaviours and attitudes.

Visual Identity

Every brand needs some form of visual identity to cement the meaning we associate with it. A Logo initially plays no role in recognition or influence without a critical ingredient; time. Over time, with the help of marketing, interactions and experience with a company; meaning to be formed.

Guiding Principles

Brand Guidelines is essential as it serves a cohesive set of guiding principles. To use the brand effectively from the correct usage of logo systems to font pairing and colour matching, the guidelines act as the rule book of consistency. A strong, distributed brand presence will ultimately affirm what the brand stands for and manage your audience’s emotions accordingly.

Graphic and Print Design

The use of visual elements crafted together using typography, imagery, photography, and illustrations that brings the brand to life. Allow your communications to engage, evoke and inspire your community. Where is your audience, what do they consume and for what needs; prioritise where you should place your efforts. Strategy cannot exist without the creative, and vice versa.

Print Production

With many forms of communication today, print remains a viable source in providing targeted messages and awareness building in a more direct approach. The printed material is a tangible product that can give credibility. For one, it is a physical object; it can be a way to ignite the use of our senses — with a vast range of materials available, it’s a sure way to engage your audience first hand.

Brand with meaning –

Is it time to revisit your brand?

  • Do you have a guideline that informs you how to use the brand assets?
  • Is there consistency throughout your collateral?
  • Can you distinguish your brand from another?
  • Does your audience know what you stand for?
  • Is your audience engaging with your brand?
  • Do you look like a ‘Me too’ brand?
  • Are you making decisions based on how nice something looks?
  • Do you feel like your spending money on marketing with minimal ROI?
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