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Reframing Purpose

This week we explore Purpose.

We’re sure you’d agree it has become a buzzword today; everyone seems to talk about being purposeful and meaningful. It looks like without one; you’re not living life in a meaningful way? Well, let me dismantle that belief.

Purpose undoubtedly is a crucial piece of what we call your compass. An internal navigation system that allows you to lead your life in intentional ways, at the source of it is Purpose.

Today people use Purpose to explain ‘what they do. Need proof, try having multiple conversations with people and ask them what they believe their Purpose is. We’ve done so, and here are examples of what has been said before:

  1. Bringing businesses together
  2. Making bespoke water-tight contracts possible for companies.
  3. Knowing your home is in good hands
  4. Restoring faith in marketing, one client at a time
  5. Getting you noticed on the internet
  6. Helping you communicate effectively to your target audience

Even the famous Simons Sinek’s Golden Circle, presented in one of his most influential videos, misinterprets it as Purpose.

Let me ask, “when was the last time you questioned a business’s purpose before purchasing its products?” was that a qualifier to your decision-making? Perhaps not in such a direct way.

What perhaps helped you make a decision was the values the company expressed. The impact within you can be so fast that you’re unaware of it. Expressed through their actions and behaviour.

A ‘why’ is a reason.

Why do you do it? -> What are the ‘reasons’ behind what you do? -> What is the decisive reason you do what you do?

Here are examples reasons, though you may have many of your own:

  • I believe that life needs this type of change
  • I want to be able to make my family happy
  • I want to live longer to see my children get married
  • I’ve always been like this; I MUST make the change
  • I know I’m meant for more


So what is a Purpose?

It has enabled you to do what you do—allowing you to overcome the hurdles. It gave you powerful reasons [why’s] to accomplish what you are here to do.

Here is what we define Purpose to be:

Purpose is who you are without thinking.

It creates more focus on the world around you, allowing you to make more informed decisions in your life.

You are your Purpose and to lean into it, you must be active in doing something that fulfils you; only then can you say you are purposeful in what you do.

Here is a snippet of a Purpose workshop and the effects of forming realisations of who you are; we did it with an incredible person, Selma Makuiii; take a listen.

Are you looking to Find Purpose? Here’s how we can help; Find Purpose.

Champions, stay purposeful by taking action in what brings you the most fulfilment.

Anks Patel

Peoplepreneur® – Life & Mindset Coach

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!

The Inner Flow


Brand Core

A disconnected purpose creates a weak brand.

Brand has become somewhat the buzzword. So much so that it seems many people have internalised what is generally accepted. That acceptance has led them to associate brand as something tangible, visual or physically manifested. Today, it hinders their growth because they initially have jumped into the visual identity to compensate for having a genuinely connected brand.

Where does the brand begin? Many today are perhaps quick to answer ‘purpose.’ Quite rightfully correct after a compelling message delivered by Simon Sinek on his TED Talk How great leaders inspire action. Simon solidified the WHY of a brand and how people connect with it. So here’s where it gets convoluted in the consensus of our WHY.

After speaking and interacting with many professionals about their brand and, in particular, the route they are currently in or headed down, they seem disconnected if not oblivious as to how the path they track down is a connected one. For some, they don’t know what’s next or how to expand or even if taking a decision is the right choice. If the WHY is supposedly established and geared to a mission, why the confusion?

When something disconnects, I go straight to the inner flow.

Purpose - The Correct Flow

A purposeless purpose.

The WHY is why you do WHAT you do, an enabler to your WHAT. The purpose is rightfully the beginning of all that we do, though many use it to explain WHAT they do. Here is an example:

Our purpose is to get you noticed on the internet.

I’ve always questioned whether this is a strong enough pull? Is this what invigorates your core? Is this what keeps you awake up to 2am working on? Do you tirelessly work toward this one core fulfilment?

You see, if you were placed in a situation where you spoke with someone outside of work who wasn’t digitally influential, would you instinctively help them, or would it be a case where you direct them based on your working hours?

This is perhaps a tricky question that many would answer materially. Either they do not have the time, or being paid for the services is driving their internal compass.

A genuinely connected purpose does not require time, money or any resources. Our purpose is who we are without thinking. When called upon, we act within our purpose, forming our values—those values show up in our actions, our behaviour, what we say and how we say it. You act without thinking; it is connected to what is fulfilling you.

Perhaps when Simon said, “people connect to your why”, what he suggested is spot on; however, people connect through your values; it reaches them through their senses for them to make meaning from it.

A purposeless purpose does not serve you, nor will it your audience. A roadblock ahead can very well stem here.

Brand begins here.

Your purpose contributes to everything you do. Having a strongly connected WHY means you know where you stand. You become more inclined to a fight pulling you forward; your vision—a world that goes beyond you, a battle to the end.

A purposeful vision means that you intrinsically propel forward to achieve it.; you act without thinking. The trouble for many professionals is that they don’t have a vision, or it’s not big enough; it’s easily achievable or worse, it’s purposeless.

It is the one true fight that gears yourself, the team and your audience as a collective to conquer. There perhaps is confusion in the difference between a vision and a mission, a viewpoint you can read here:

Vision & Mission

So why have a mission? Well, to achieve the vision. If you have a mission without a vision, it’s like you throw darts with no dartboard. You allow external influences to direct your next move; you are not in control.

With all the critical pieces in place; a purpose, a purposeful vision and a connected mission, you can create informed goals. Goals that make the stepping stones for progress.

Your authentic brand is destined to nurture unhealthy connections without the correct flow. Do not brand without this most critical task. The potential in your brand stems from here.


Anks Patel

Strategist & Peoplepreneur®

Stay Fulfilled.

If there is value here for you, I'm sure someone else could benefit too, please contribute it forward. I appreciate you!