Unity Group

Wedding Events Production Specialists

A specialist who nurtures a limitless experience for couples to thrive on their big day.

Scope of work

Brand Strategy
Visual Identity Design
Brand Guidelines
Brand Messaging
Website Design + Development
Graphic & Print Design
Exhibition Design
Packaging Design
Brand Coaching

Challenge

When first speaking to Unity Group, it was clear that visually they faced many challenges as a business. The inconsistency of identity across the digital landscape and complex services top onto each other meant they were trying to push fives services separately. At most it was confusing for the business as well as their audience. 

What seemed like significant visual effects, off the shelf graphics and animation lacked targeted messaging and brand direction. They were an everyday ‘me-too business. Having worked with other agencies and specialists elsewhere, they were burnt from limited support, lousy delivery and lack of value.

It was difficult at first to jump the hurdle of moving away from visual design and step into a strategic mindset. After discussions around initial website design, it became evident that their point of differentiation was more profound than a checkbox exercise for online presence. 

We began diving deep into their reason for doing business; it uncovered many valuable aspects that needed to be instilled into their brand.

TAG Line

Every Moment, Without Limitations.

Purpose

Empower people to make the best of every moment so that they can embrace the now.

Mission

The freedom to create unapologetic memories, anywhere, with the people that matter.

Outcome

We worked with Unity Group to surface various insights into why they started the business through a discovery session. Through various workshops and meetings, the company is more informed and understands how a brand is a crucial asset.

  • Clarity around who they are, what they stand for and what offers they bring to their couples.
  • A deeper understanding of the brand and how it plays a part in their overall vision.
  • Fully knowing their target audience, what matters to them, and the journey they take.
  • Brand characteristics include filters to help authentically speak as a business and directly to their audience. 
  • Complete set of brand assets and brand guidelines to consistently show up for their tribe. 
  • A brand roadmap with all insights and strategies to reach their objectives.
  • An increased sense of confidence from where they were and how they now think.
  • Operational guidance with processes that align with achieving specific goals.

Personality

Playful. Passionate. Transparent.

I cannot begin to explain the transformation Anks has helped us with. At first, I was hesitant to having had unpleasant services elsewhere. Anks extracted our inner thoughts and brought it to life, better than I’d imagined. Our thinking has changed and made us more confident today in our pursuit. We were initially looking for a company to help with our business but ended up finding a partner instead.

Pav Singh, Director & Professional DJ